Aetna/CVS Health

As senior copywriter at Aetna’s internal creative agency (TheAgency), I collaborated closely with other creatives and stakeholders to write B2B and B2C email campaigns, UX copy, webpages, app copy, brochures, flyers, sell sheets, interactive flipbooks, direct mail for the Aetna and CVS Health brands. You name it, I’ve probably done it. This is just a small sampling of my work. 

Attain DMs
Attain by Aetna app (in partnership with Apple). Direct mail
Attain by Aetna app
Attain email series

Attain emails - Copy

 

 
CVS HealthHUB sell sheet

 

Maternity support flyer
Doula maternity support flyer
Transform oncology flyer
ActiveHealth member flyer
Intelligent Agent flyer
Over-the-Counter benefit email (members)

CVS HealthHUB DRE email (B2B)

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